• The Game

    There are many prevalent sales strategies that work keeping in mind the customer’s interest.  However, in the last few months I discovered two more tactics of selling wherein leverage is the...

  • The magic pill

    Words of Appreciation, Recognition and Encouragement …….are these simple words or magic pills? These are free pills to cheer up others and  also a brilliant tool to lift the spirits of...

  • How to make a sale

    When do you make a sale? During the 2008, 2009, 2010 period businesses held on to their capital expenses. The market volatility changed the paradigm.  Businesses were skeptic on the outcome...