- By the time a consumer reaches 65, they have seen over 2 million commercials. That is the equivalent of watching advertising 7 days a week, 8 hours a day for 6 straight years.
- In 1965, consumers recalled 34% of commercials they had seen. In 1990, that number had dropped to 8%. And by 2007, consumers could barely name 2 commercials that they had seen in a given day.
- In 1960, advertisers spent $107 per consumer for their ads. In 2009, they spent over $1257 per consumer for their ads (1200% increase)
- Traditional selling costs much more than ever before and businesses are paying more for much less. The trends are obvious and businesses need to do something different to stand out from the competition.
- Build information that positions you strategically above all of your competitors.
- Show market data that makes having your product more important.
- Build in a sense of urgency that makes your buyers buy faster
- Whether you are building your core story or simply looking to put together your collateral material, everything is more powerful with research. The more knowledgeable you are about your industry and the trends going on in it, the more strategic you can be in taking market share.
Source : Empire Research Group