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Lesson in marketing

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    why should you record

    The numro uno challenge in SELLING is knowing who your target audience is?  And when you overcome your target audience challenge, the second challenge emerges i.e knowing who is the right...

  • words.2

    Words that Sell

    If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle………… -Jim Stengel CMO of P&G Similarly if you want to see how the...

  • Experiences sell

    This morning when I visited Spinney’s supermarket; I purchased USD 60 worth more items than I had planned for. On my way back,  kept wondering how did I get CONNED into...

  • Coke, a lesson in marketing

    Coke sells 1.5 Billion serving every day.  Coke is everywhere, ubiquitous, how do they do that is a lesson in marketing.  Watch Melinda French Gates: What nonprofits can learn from Coca-Cola Source www....