Lesson in marketing

Lesson in marketing

What is Etihad Airways doing wrong?

  This morning I was browsing through special air fares from Dubai to New Delhi and my focus came on the  Etihad Airlines web site - www.etihad.com .  Simply to compare I...

Ninja Tactics of Content Writing for Social Media

  When I look back my journey of creating content on  Social Media has been a long one. And it all  began with creating my blogs www.vinodkmehra.com followed by www.salesgyan.com and  finally...

LinkedIn Group “a human Search Engine”

  LinkedIn is the # 1 Social networking platform for professionals.  Out of an approximate global population of 600 Million professionals, 238 Million professionals are members of LinkedIn.   And hence it becomes...

Why Plan to be an ENTREPRENUER?

    Gold is expected to touch bottom, Indian Rupee has routed the Indian economy. Global economy is evolving and vaporizing numerous job titles.  More and more jobs are being outsourced.  Telco and...

why should you record

The numro uno challenge in SELLING is knowing who your target audience is?  And when you overcome your target audience challenge, the second challenge emerges i.e knowing who is the right...

Words that Sell

If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle............ -Jim Stengel CMO of P&G Similarly if you want to see how the successful...

Experiences sell

This morning when I visited Spinney’s supermarket; I purchased USD 60 worth more items than I had planned for. On my way back,  kept wondering how did I get CONNED into...

Coke, a lesson in marketing

Coke sells 1.5 Billion serving every day.  Coke is everywhere, ubiquitous, how do they do that is a lesson in marketing.  Watch Melinda French Gates: What nonprofits can learn from Coca-Cola Source www. Ted.com