BRAND BUILDING FOR TOASTMASTERS

Idea of this blog post triggered in my mind after I requested a speaking slot  in DTAC 2015 “.  I began wondering what I can give back to Toastmasters in this blog Post.  And it boiled down to  “A Teaser on BRAND building.” Brand has numerous scientific definitions but in simplistic terms it is what your […]

Lessons on Raising Funds for DTAC 2015

Raising funds for an event shares many similarities to raising equity for an enterprise wherein you are expected to persuade the financier to bet on the future of the company.  And am sharing my lessons on raising funds for DTAC 2015 that will guide prospective fund raisers. REVENUE TARGET: Foremost identify what is your target […]

Dress for the income you want to Earn

    It’s a famous saying “CLOTHES MAKE THE MAN”  It means if you dress like the CEO of a company, people perceive you as a man of Influence.  Hence why dress down? There...

Sales Lessons from Bollywood Stars

Bollywood stars are quintessential part of everyday media.  My question to you is “when was the last time you spotted  your favourite Bollywood or Hollywood star without a makeup and designer...

Marketing Lessons from Burj Al Arab

  What do you do when you are stuck in your Career? When you believe you are not moving forward? When you believe others have stopped valuing your services? Answer is - Study...

SECRETS of Successful Startup

  Startups are blessed with high octane idea.  On the flip side they are expected to drive on the pot ridden runway before they could fly beginning with incubating the idea, prototyping,...

What is Etihad Airways doing wrong?

  This morning I was browsing through special air fares from Dubai to New Delhi and my focus came on the  Etihad Airlines web site - www.etihad.com .  Simply to compare I...

Open letter to LinkedIn CEO

“It is not the strongest or the most intelligent who will survive but those who can best manage change.”  ? Charles Darwin    LinkedIn is continuously evolving; introducing new features and phasing...

What can you Learn from Kalyan Jewellery Launch in Dubai

  The Khaleej times said that around 15,000 people were reported at Meena Bazaar alone, where a frenzied crowd jostled to see and hear Bollywood legend Bachchan.  Now this was not an...

Four Laws of Success

Two renowned marketing Gurus Al Ries and Jack Trout  authored the book “22 immutable laws of marketing”  violate them at your own risk.  The book published around 1993 expounds 22 principals that defines marketing laws that define the success of your business enterprise.   The laws reflect immense marketing wisdom that also applies to an individual […]