Sales & Marketing

Sales & Marketing

UAE Aviation Industry – Emirates, Etihad, Fly Dubai and Air Arabia strategies

UAE with a population of around 9 Million has 4 Airlines fighting for the share of Travel industry wallet.   It means UAE residents have global as well as four local airlines...

Etisalat Failed “CHALLENGE” 

  Etisalat advertisement “WE CHALLENGE YOU TO FIND A MOBILE TARIFF IN UAE THAT ETISALAT CAN’T MATCH OR BEAT” with image of celebrity completely failed to convey the intended message.  My snap...

Business Lessons from Dubai Expo 2020 Bid

Dubai with its 2.2 million population and $83.4 billion GDP won the bid to host Expo 2020.  And it achieved the milestone, bidding against the Goliaths such as SAO PAULO –...