Sales & Marketing

Sales & Marketing

“It pays to be nice to the people”

  I received a rude shock when I visited my customer’s Director of Procurement for pursuing my order.  He said your quote did not make the finals.  I asked why ?  And...

Customer is your BIGGEST COMPETITOR

Buyers complete between 57% - 70%  of purchase cycle before they call in the Seller.  More complex the sale;  more later seller is called in.  This is the finding of CEB...

Empower with Social Selling

Why we need Social Selling ?  Why we need fax machines. And sooner Businesses were faxing business proposals Why we need Internet? Now over 3 Billion Global workforce uses Internet Why...

14 Scary Tricks retail plays to make you spend more

I recall first Carrefour Hyper Market coming up in Deira Dubai and instantly it became popular for Dubai population jaunts.  Sooner other hypermarkets with 10+ checkouts mushroomed across the Emirates.   To sustain...

8 Ways to Use SlideShare

Year 2012 LinkedIn paid USD 119 Million to acquire SlideShare.  SlideShare is a Wikipedia of business presentations with over 40 categories and over 18 Million uploads.   It’s among the 100 most...

UAE Aviation Industry – Emirates, Etihad, Fly Dubai and Air Arabia strategies

UAE with a population of around 9 Million has 4 Airlines fighting for the share of Travel industry wallet.   It means UAE residents have global as well as four local airlines...

Four Books that  YOU are Missing

Internet and digitization has transformed Consumers preferences.  Post-2000, we've seen many memorable failures, including Blockbuster, Borders Books, Hummer, The Sharper Image, and Polaroid.   Leading brands such as Kodak, Blackberry and Nokia...

Life is a POT of gold

 “A book is a pot of Gold;” provided you read it.  So is every engagement in your life provided you mine it.   Last month a Dear friend Sridhar Sampat couriered me...

Power of Power Posture

  As a Sales Person your first responsibility is to sell YOURSELF, followed by your COMPANY and then the PRODUCT.    Whereas within first few minutes your prospects make calculated judgment, if they...

Four Quadrants

Many years ago someone introduced me to the Stephen Covey four quadrant concept and asked where does your activities stand.  And acting wise and from the heart I choose Quadrant 1...