Socail_CXOIn UAE LinkedIn membership is on trajectory to around 2.49 Million which is more than Saudi Arabia with a membership of around 1.9 Million.  Globally LinkedIn has over 350 Million professional members.

When people want to research on people they go on LinkedIn.  When people want to build relations they go on LinkedIn to find common denominator. But when I ask  CxO’s;  are you on LinkedIn?  Greater percentage of CxO respond …

  1. NO I DON’T HAVE A LINKEDIN PROFILE
    • A study conducted last year by CEO.com and DOMO revealed that 68% of Fortune 500 CEOs had no social presence whatsoever – not even on LinkedIn. Getting your CEO – in addition to all your people, whether they’re in leadership positions or not – on LinkedIn will help differentiate your company while making a statement about innovation.
  2. I HAVE A LINKEDIN PROFILE BUT AM NOT ACTIVE.
    • LinkedIn is your lever that provides you mass and scale to reach your message across to millions of users local and Global. So be disciplined and actively engage on LinkedIn.
    • Your active presence can increase authenticity, transparency and humanity of your organization
  3. LINKEDIN IS FOR JOB SEEKERS:
    • LinkedIn is no more a Job portal. It’s your Digital reputation; it’s your platform to persuade and influence decisions.  LinkedIn pulse function has numerous global leaders publishing content for the professional community.
  4. LINKEDIN IS A WASTE OF TIME.
    • LinkedIn is no more a waste of time provided you Plan, Engage and Automate your postings/responses using tools such as Hootsuire, Buffer and others
  5. MY JUNIOR STAFF IS ON LINKEDIN; I CANT BE SEEN ON THE SAME PLATFORM
    • As a leader you should be where your followers are. And LinkedIn provides you that platform to voice your thoughts, influence and be human (Visible).
    • LinkedIn provides you the platform to connect with your internal customers. Jeff Weiner CEO of LinkedIn often likes, share and comments on posts of his employees.
    • HH Shaikh Mohammed Bin Rashid Prime Minister of UAE publishes content on LinkedIn and connects with audience that could have been outside his circle of influence.
    • Narendra Modi – Prime Minister of India connects with masses that would have been left out.
  6. WHAT FOR/WHY I SHOULD BE ON LINKEDIN? (total ignorance)
    • LinkedIn is your lever to reach mass and scale of your targeted audience 24×7 simply with a simple click of mouse

Finally a meagre percentage do confirm that “Yes I have a profile and we engage our customers, partners and attract Talent on LinkedIn.  We leverage LinkedIn for Social Branding, Social Selling and build strong business relations.”