HooksLinkedIn has Hooks and every Hook has an importance and utility. In this post I will share how differently members use  five hooks – Background Image; Photograph; Title; Summary and Advise to Contact.

  1. BACKGROUND IMAGE: This is free real estate available to the member to blow his trumpet. And members do it in different ways ..
    • VACANT: Members do not utilize the space and leave it blank. They lose tons of free publicity.
    • IMAGES: They upload an appropriate image compliant with their industry or skills.
    • TEXT: They believe in text and would fill the space with the vision or mission statement.
    • HYBRID: They believe in maximizing the impact and use hybrid approach – upload image along with text.
  2. PHOTOGRAPH: This is your photograph and members take the liberty to reflect it in different ways ..
    • PERFECT: Perfect photograph a smart professional demeanor. A frontal shot.
    • STAGE SHOW: This picture is taken on stage delivering speech or receiving an award or with a celebrity.
    • CRUTCH: This picture is with an image of Certificate or logo that you have earned. This member believes that the certificate or logo would add extra credibility.
  3. TITLE: This defines the role of a member and members defines in different styles such as
    • Simple: He believes in simple title – Sales Manager, Finance Controller and so on.
    • Adjectives: He believes in adding adjective after the title such as Sales Manager – CIM, Marketing Diploma, keynotes speaker
    • How and Who: He believes in title followed by how and who he helps.
  4. SUMMARY: This is your snack bite profile and it comes in different formats
    • Bullet: Bullets points’ summary or skills and achievements.
    • Snap Shot: This summary is a snap shot of member’s experiences.
    • Story: He is a story teller and summary has an opening, body and close. Such as “after a period of 20 years selling IT systems; I felt confident to take risk and begin on the journey of entrepreneurship. My first attempt was a failure …”
  5. ADVISE TO CONTACT: This tells viewers how member should be contacted..
    • Email: Member would simply write his email
    • Multi-touch: Member would write his email, cell number, skype id and mentions every available conduit to contact him.
    • Challenger: He would caveat – don’t contact me for this this and this.
    • Gentleman: He would categorically write why and when he would like to be contacted – and he mentions reason 1, 2,3

There is no right or no wrong way to express yourselves on LinkedIn.  The difference is the response rate.  Use the style that gets you maximum response. Get ready for A/B Test