Selling language has evolved over the period. Numerous Sales phrases have been scripted and used. Having said that I would like to share few phrases that colour the selling language. And you too can use the phrases to give a crisp meaning to your communication.
- PUPPY DOG SALE: This involves the process of offering something for a free trial period to get the prospect accustomed and familiar with the service or in the “habit” of using something. Trial access or demo password with a time period limit can be an effective way of encouraging a sale; however, you still need to ask for the business and wait for the answer. This approach has become one of the most popular sales techniques, especially since the web makes it so easy to use.
- LOW HANGING FRUITS: In sales, it means a target that is easy to achieve or a problem that is easy to solve. It refers to the sale of consumer products or services that are easier to sell. A low-hanging fruit presents the most obvious opportunities because they are readily achievable and do not require a lot of effort.
- BLUE BIRD SALE: A Blue Bird sale is when a customer comes to you and wants to buy your product. It was not a planned sale but BLUE BIRD is an unexpected sale that was not the result of any planned activity by the sales person, “I was lucky, this blue bird sale helped me to meet my Sales target.”
- MISSIONARY SELLING: Selling where product and services does not exist yet.
- SPRAY AND PRAY: When you try to win any-new-client-who-will-have-you, your selling starts to become spray and pray. The more letters, emails, calls and tweets you can get out, the more chance you BELIEVE someone will come back to you. Unfortunately, this isn’t always the case. The phrase ORIGIN comes from firing an automatic firearm towards an enemy in long bursts, without making an effort to line up each shot or burst of shots. This is especially prevalent amongst those without benefit of proper training. Having said that Sales organization also use this strategy to experiment with the market and anticipating to capture more sale.
Good luck and enjoy using the phrases.