If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle………… -Jim Stengel CMO of P&G
Similarly if you want to see how the successful companies market their products; see the digital media, see the print media . And notice how and what words they use for their products to appeal to the readers primal needs. Here I am listing few my favourite killer words from the Book titled “WORDS THAT SELL” by Richard Bayan.