Your B2B Social Selling practice will fail on LinkedIn if …

  1.  You don’t RESEARCH your prospects and company on LinkedIn
  2.   You share MINDLESS content.
  3.  You share content at WRONG TIME.
  4. You fail to engage your prospect/customers ON INTENT DATA or Social triggers.
  5. You don’t recognize your customer’s ACHIEVEMENTS & EVENTS
  6. You have UNDISCIPLINED approach to engagement